Parallel auction
Every eligible buyer is pinged at once, so the caller is not left waiting while buyers are asked one by one.
Real-time call bidding
Real-time call bidding software that sells each call to the best buyer
A single fixed price leaves money on the table when some callers are worth far more than others. With Insight Dial, eligible buyers are asked what they will pay at the same moment, and the call goes to the highest bid above your minimum, in under a second.
What you get
Your minimum price
Set a floor for each campaign. Bids below it lose, so calls are never sold for less than you accept.
Fallback when nobody bids
If no buyer bids, the call moves to your waterfall order instead of being dropped.
Rules checked first
Blocked numbers, repeat callers, opening hours, daily caps and state rules are checked before any buyer is asked.
Pre-transfer check
Ask the winning buyer to confirm they will take the caller before the call is transferred.
Mix models by campaign
Run bidding on campaigns where call value varies and fixed waterfall routing where agreements are fixed.
Part of one platform
- Call tracking, routing and real-time bidding
- Quality grades and automatic pausing of poor traffic
- AI transcription and one-line call summaries
- Per-affiliate payouts, affiliate and buyer portals
- Webhooks, an open API and alerts to Slack, Discord, Teams and WhatsApp
- Two-step sign-in on every account
Getting started
- Create a publisher account and add your first campaign
- Add your buyers with their states, hours and daily caps
- Invite affiliates with private links and set each one's rate
- Use the test-call tool to see where a call would go before you send live traffic
Pricing is pay as you go. See how billing works.
Questions about real-time call bidding software
What is real-time call bidding?
Real-time call bidding (RTB) is a way of selling an inbound call while the caller is on the line. Several buyers are asked for a price at the same moment, and the call is sent to the highest bid that meets your minimum.
What happens if no buyer bids?
In Insight Dial the call falls back to your waterfall order, so it still reaches the next eligible buyer instead of being lost.
Do I have to use bidding on every campaign?
No. You can use real-time bidding on campaigns where some callers are worth much more than others, and waterfall routing on campaigns with fixed buyer agreements.
Learn more: Call tracking software · Affiliate payouts software · Pay per call by industry · What to look for in pay per call software · How real-time call bidding works
See it with your own campaigns
Create a publisher account today, or book a 30-minute demo and we will walk through your setup together.